Goose Island Brewhouse: Signage & Wayfinding

Product Description

555 took a strategic approach to brand integration throughout the brewpub, seamlessly integrating signage and graphics into spaces that needed a bit of brand storytelling, focusing on the people, the product, and the process of Goose Island Beer Co.

Partnering with our friends at Rightway Signs, 555 directed the implementation of a mural painted on the brick entry that would highlight the brewery’s unique process when guests enter.

In the Vintage Ale bar, we designed and engraved a large piece of brown leather to create a map of the city, marked with gold stars each of Goose Island’s locations throughout. The massive art installation acts as the backdrop of the entire room.

Outside, the team paid homage to the past by dusting off and reconditioning the original 30-year-old Goose Island “Brewpub” lit sign on the building’s SW corner back to full glory.

Read the full case study here.