The Frye Company

Product Description

To facilitate their move to freestanding stores throughout the country, The Frye Company, oldest shoemaker in America, turned to 555 to elevate their fixtures program.

We eagerly embraced the challenge, collaborating to open stores in Georgetown, Boston and Chicago in 2013. To emulate the branded look of the popular Frye boot, we designed custom fixtures in blackened steel, American walnut casework, custom lighting, and paneled millwork, throughout unique thematic rooms within each store’s merchandise-able space.