While the US Women’s Soccer team was on their way to the World Cup in France, we were creating an experiential pop-up shop for all fans to grab their supporting gear at the West Loop, CH.

U.S. SOCCER
POP-UP SHOP

RETAIL: SPORTS POP-UP | EXPERIENTIAL MARKETING
West Loop, CH

Interior Design / Fixtures & Displays / Lighting / Art Installation / Custom Fabrication / Installation

Photo Credit: Eric Kleinberg

Utilizing the US Soccer brand, we designed the store so the merchandise was immediately showcased as the customer steps through the door and down a red carpet. The atmosphere needed to be as energetic and lively as if you were at a live game, cheering on your favorite team.

A giant, wall-sized American flag soccer ball wall comprised of red, white and blue Nike soccer balls greeted guests at the door while walking the red carpet. Fans could step into the photo booth and snap a picture, or lounge in giant bean bags on the soccer field astroturf and watch the game's live feed projected on the wall. They couldn’t travel half-way around the world to be a part of the big moments, so we brought the experience to them all while we cheered them onto their 4th World Cup victory.