THE TRAVELLER BAR
HOSPITALITY: MOBILE BAR | POP UP
Loews Hotels | Various Locations, US
Product Design / Fixtures & Displays / Lighting / Engineering / Custom Fabrication / Installation
Photo Credit: Eric Kleinberg
Based on the revitalization of the “golden age of cocktails” Loews Hotels came up with the idea for a traveling 1930’s speak-easy, aptly named, The Traveller Bar. To bring this vision to life we were brought in to design and fabricate a fully functioning, mobile, experiential classic bar for Loews hotels across the US.
The mission of The Traveller Bar is to present a one-of-a-kind beverage concept across Loews Hotel’s unique properties that will highlight the rich art form of cocktail mixing. This pop-up bar experience delivers specialized cocktail menus through an exclusive partnership with Collectif 1806.
For aesthetic inspiration, 555 referenced apothecaries of old and Victorian-style greenhouses while developing a modular assembly that would quickly disassemble and efficiently ship across the country. What resulted is a dark oak-paneled, zinc-top bar with internally illuminated back bar shelving and a hand-painted glass enclosure framed in black bronze. String lights hang from the overhead rafters for a romantic effect along with leather bar stools and lounge furniture that travel along the structure to encourage guests to stay awhile and enjoy the mixology cocktail program.