Interior Design / Branding / Signage / Fabrication / Installation
Photo Credit: Eric Kleinberg
Whole Foods Englewood was part of a company-wide initiative based on the idea that everyone should have the opportunity to eat whole, healthy, and organic foods if they choose to do so. So when Whole Foods called us with the opportunity to design and build the store, we jumped at the opportunity. Not only is Englewood 555’s neighbor here on the South Side, but it’s an area in need of spaces where the local community to come together as one.
Our main objective was to find ways to connect with the community through design. To begin, we dove deep into the history of Englewood, which was once the main entertainment district of Chicago. We began by re-creating identity and brand guidelines for the store inspired by the space's 1920's roots when Art Deco architectural styles reigned king.
From there, we took guests on a visual journey through the area's history, starting with a timeline painted on wood in the fresh produce section, seasoned with bold typography and vibrant illustrations of fruits and veggies. The store hosts several mini-shops, each featuring a different tone of voice. We designed funky retro graphics with architectural details in the dairy section and a custom-striped awning with signage at the butcher. We also infused a theme of entertainment which can be seen on the marquee signage at the bakery.
To bring in and celebrate the community, we hired local artists to paint several murals within the store, which hosts events frequently for the surrounding neighborhood.